The reputation system for the trades
More jobs in slow seasons. No ads.
We build the system that turns your reputation into jobs: search, your Google profile, your reviews, and AI follow-up that never lets a lead go cold. Homeowners in your area find you, trust you, and book. No ad spend.
No contract · Mockup first, free
Example build · Ridgeline Plumbing
The problem every tradesperson has
Your reputation is real. Google can't see it.
Every referral looks you up before they call. Every homeowner searching your trade compares you to the guy with 300 reviews. Right now, both of them are finding someone else.
A neighbor recommends you. They Google you first.
They find a site from 2014, four reviews, and no photos. The recommendation just lost half its weight.
A homeowner searches your trade in your town.
The map shows three companies. You're not one of them, and the one with 300 reviews gets the call.
They call. It goes to voicemail.
You're on a roof. They don't leave a message. They call the next result, and that job is gone for good.
The site most contractors have.
The one we build. Scroll it.
What it is
One system. Four parts. No ads.
A job-generating system built around the reputation you already have. Each part works alone. Connected, they put you in front of every homeowner looking for your trade in your area, and follow up so none of them slip away.
Search that learns
A page for every service and every town you work in, built the way Google ranks. Then every month, AI reads what people in your area actually searched to find you, and what they searched and didn't, and tunes the site to match. It gets better at being found while you work.
Google profile and reviews
Your Google Business Profile set up right and linked, so you're in the map results. Review requests go out after every job, automatically, and your best ones show on every page. The count climbs while you work.
AI follow-up
Every lead gets a text back in under a minute, even when you're on a roof. Missed calls get a reply. Past customers hear from you before the season turns. No lead goes cold, no slow month goes quiet.
How it works
Search finds you. Reviews sell you. AI follows up.
Why it beats ads: ads rent attention and stop the day you stop paying. This compounds. Every page that ranks, every review that lands, every customer who comes back makes next month easier than this one.
Search that learns
Every service gets its own page. Then the pages get smarter.
"Water heater replacement Boise" is a different search than "plumber." When each service has a page with the right words on it, Google has something to rank. And Google tells us what people typed to find you, what they typed and didn't click, and what they're searching for that you don't have a page for yet. Every month, AI turns that into changes to your site: a sharper title here, a new page there. You never see a spreadsheet. You just get found more.
Example build · Ridgeline Plumbing
Reputation
Your reviews do the selling before you pick up.
A homeowner about to hand over $8,000 for a new system is nervous. Real reviews with real names, on Google and on your site, make you the safe choice before they ever call. The system asks for them after every job so the count keeps climbing.
Example build · Summit Heating & Air
AI follow-up
The lead you missed at 2 p.m. is booked by 2:01.
You're on a job, a homeowner calls, it goes to voicemail, they call the next result. That's how most jobs are lost. The system texts them back in under a minute, keeps following up until they book, and in slow months it reaches out to every customer you've already earned with a reason to call you again.
Example build · Harbor Electric
What's included
One monthly price for the whole system.
No hourly invoices, no surprise renewal. The build, the hosting, the updates, and a real person to text.
- Custom design and build, written in your voice
- Hosting, SSL, and daily backups
- Mobile-first, loads in under two seconds
- A page for every service you offer
- Tap-to-call and a quote form that reaches your phone
- Your Google reviews on the site
- Automatic review requests after every job
- Instant text-back on every form lead and missed call
- Seasonal reactivation campaigns to your past customers
- Google Business Profile setup or cleanup
- Local SEO foundation: pages, titles, service area, schema
- Monthly AI search tuning based on what people in your area actually searched
- Unlimited content updates, usually same day
- Monthly performance check and fixes
- A real person to text when something's wrong
How we do it for you
You give us 15 minutes. We handle the rest.
You don't learn software, write pages, or chase reviews. We build it, run it, and text you when something needs your say-so. Your part is the call and answering the phone when it rings.
- 01
Free mockup
2 to 3 business days
- 02
15-minute call
Whenever you have 15 minutes
- 03
We build it
7 to 10 days
- 04
You approve, we launch
Same day
- 05
We keep it working
Every month
Who it's for
Built for your trade.
We don't do restaurants. We don't do startups. Just home services, so we already know what homeowners search for in your trade and what makes them call.
Plumbers
Emergency calls go to whoever shows up first on Google.
See what we buildElectricians
Panel upgrades and EV chargers are searched for by name. Be there.
See what we buildHeating & Cooling
First heat wave of the year, your site should be ready.
See what we buildPest Control
Nobody shops around with a wasp nest on the porch.
See what we buildGarage Door Repair
A stuck door at 7 a.m. is a search, a tap, and a call.
See what we buildGeneral Contractors
Remodels start with a search and a look at your work.
See what we buildHouse Cleaners
Recurring clients are the whole business. Your site has to sign them up.
See what we buildHandymen
The to-do list is long. Your site has to make you the one call that clears it.
See what we buildPainters
Homeowners judge a painter by the photos. Your site has to show clean lines.
See what we buildSee the first piece of your system before you pay a dollar.
We design your homepage free. You only pay once you've seen it and said yes. After that, cancel any month. Your domain, your Google profile, and your reviews are yours the whole time.
Questions
Fair questions.
Is this just a website?
No. The website is one part. The system is search pages that rank, your Google Business Profile set up and linked, review requests that go out after every job, and AI follow-up that texts every lead back in under a minute and reaches past customers before slow season. Connected, that's what turns a reputation into jobs. A website alone doesn't.
What does "search that learns" actually mean?
Google shows us what people typed to find you, what they typed and didn't click, and what they searched for that you don't have a page for. Every month, AI reads that and updates your site: a better title on a page that's being seen but skipped, a new page for a service people keep looking for. You get a short note saying what changed and why. No dashboards, no homework.
Do you run ads?
No. Ads work until the day you stop paying, and the cost per job keeps climbing. We build the thing that ranks, gets reviewed, and answers the phone, so the jobs come without a bid. If you ever want ads on top, we'll point you to someone good.
Do I need to know anything about websites?
No. You answer a few questions on a 15-minute call. We handle everything else, including the parts you've never heard of.
What if I already have a website?
Send the link with your mockup request. If it's good, we'll say so. If it's costing you jobs, we'll show you the difference side by side. Switching is painless. We move your domain and nothing goes down.
Who owns the website?
Your domain is yours, always. The site design and code are ours while you're subscribed. If you ever leave, we'll point your domain wherever you want and send you your content and photos.
How fast is this?
Mockup in 2 to 3 business days. Full build in 7 to 10 days after you say yes. Most people are live inside two weeks.
What happens if I cancel?
You stop paying and the site comes down at the end of your billing month. No cancellation fee. No contract. We'd rather keep you by doing good work.
Do you handle the Google stuff?
Yes. We set up or clean up your Google Business Profile, build the pages Google needs to rank you locally, and connect the two. Ranking takes time, but we build it right from day one.
See your system before you pay for it.
Tell us your trade and your town. We'll build the first piece, your homepage, free.
Or call (520) 844-2950